Launching our brand

As we get closer and closer to the launch of Elderflower & Delilah, I felt the need to shift the purpose of this blog. Certainly, it has been a record of our journey over the last year, from a crazy late light bulb moment (by Elderflower) followed by continuous encouragement (by Delilah) and together we have actually arrived. The launch.

I just wanted to say how hugely proud I am of you Elderflower, your strength to pursue this idea, even in the face of so many knock backs. I am your biggest fan, and I know that you will be a huge success over there in the UK.

Thank you for inviting me along this journey with you, certainly it has allowed us both to find a new passion outside of our roles as mothers, and has proven to us both that anything really is possible.

On a lighter note, the Elderflower & Delilah Instagram account is being launched today. Its so exciting to finally see it all come together.

I just can’t wait to see the brand launched, and wait to see the response from mothers in the UK.

~ Delilah x

Elderflower_And_Delilah_Instagram

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Launching our brand

A working mum’s nightmare morning

Hey Elderflower,

Great news on the ‘test group’. I can’t wait to see how people react to the product, it will be so insightful.

Ahh.. Crosby Beach. I love those sculptures, they’re so eerie but incredible.

On the flip side I thought I would share my nightmare of a day!

This could be long and drawn out, but I am going to keep it short and sweet.

After negotiating with Ben over the car for the school run, I drew the short straw and ended up taking Byron by bus. A novelty of course for him, but a carefully orchestrated morning avoiding the usual mishaps (i.e. Byron arguing with me over a Spider-Man T-Shirt, plus he decides today is the day his shoes no longer fit, so then proceeded to stomp up and down the corridor screaming until I folded and let him wear his UGG boots on a beautiful 25 degree day!). Anyway, we got out the door which is no mean feat.

Of we set on our way, and both of us hop off the bus and within three steps Byron starts whining “Mum can you carry me into school, please”. Don’t get me wrong, he’s nearly blinkin’ 4 years of age, and normally wants to chase me, but I decided to cave in and picked him up, bouncing from one arm to the next, juggling school bags, handbag and laptop and to be honest I probably looked like a women possessed as I reached the school security gate. As soon as I stopped to negotiate the child proof gate, a horrible wave of poo smell surrounded us and I quickly put Byron down to find a big dog turd hanging off his shoes, and worse still caked across both my legs!

PANIC STATIONS & SUDDEN REALISATION:
I have a 9:30am meeting in the city and I am going to smell of a toilet!?

Thankfully Byron’s teachers usher me in, and proceed to run around me like the scene when Annie gets taken to Warbucks mansion (the only thing missing was the cheerful tune). Within minutes I looked like I had wet myself, and was getting concerned that I was going to bring a woft of poo to every meeting I had locked in. Total nightmare.

Anyway it certainly was an awkward bus journey, with my heightened senses on alert, watching out for any sign of strangers looking around inquisitively. Well, they didn’t, thank the lord. And by the time I arrived in the office, my trousers were dry and I had regained some level of respect!

NOTE TO SELF: Never, ever, ever let Byron convince me to carry him again!

X

A working mum’s nightmare morning

Gormleys figures on Crosby Beach

Love the graffiti work, let’s hope Sydney doesn’t follow suit to Liverpool and sell them and the walls their sprayed to on. Did you hear that one of Banksy’s confirmed pieces was sold, an entire side of a derelict building here in Liverpool City got sold and removed!?!

So, my Burlesque days were always numbered. But all the fun came to an abrupt end shortly after group performance night (which sadly went ahead whilst I was away on hols). – And NO! Not because I was a total disaster at it, but the facilitator/tutor headed off on her travels around the world. Such a shame. I never thought I’d catch the bug as much as I have, but the social aspect was great and I have to say exploring body movement with accompanying music was surprisingly fun (even if we did have to listen to Pink Panther a million times over in rehearsals).

Weather’s just picking up now, great to have the longer daylight hours again (which means you’ll be shortening yours). Took a walk up to our beach in Crosby, the winds were wild, and made the sand blow like waves on the beach. Gormleys figures looked majestic.

Also, 15 breast feeding Mammas have been selected to trial the Feed garment of ours. One lady I recruited from a chance meeting in Ikea playground, after a chat about her twin girls being the same age as Annie (born the same week), and her comments on how tough it is to BF the two babbas at the same time, I suggested she come on board, and she agreed! It’ll be great to see what she makes of it and how well it works for the two to have a feed together with total discretion for her. So Garments sent out and first weeks online survey gone out……here goes, this is when we find out if it’s a goer or a total FLOP! Fingers x’d.

MAP FOR CROSY BEACH, LIVERPOOL UK

Elderflower_and_Delilah_Crosby_Sculptures.png

Gormleys figures on Crosby Beach

LOOK AT YOU

Wow look at you? I go quiet for a couple of days and you have the full thing under control. To be honest, our wireless seemed to be down, and then realized after a couple of days of fiddling with wires etc, that in fact I’d only gone and knocked the plug out behind the dresser when hoovering! That will teach me! So glad to see that in my absence so much got done. I am eager to start on the branding brief as soon as possible. I have got a wonderful designer I work with who would be perfect for this. Let me know when you are ready and we will Skype and chat through your ideas. I will set aside a few days next week to write up the brief. Are we 100% about ‘Elderflower & Delilah’ as the brand name, I love it. Do you?

~ Back online. Delilah x

LOOK AT YOU

Exciting news…

Hey Delilah!

The top arrived! I was so excited when I went to collect the package from the Post Office, I couldn’t get to the car quick enough and opened it up whilst I sat in the car park…the anticipation nearly killed me. What a gorgeous job your seamstress did, the invisible hem is beautiful (“bias binding” I’ve since learned on my dressmaking course), you can tell she’s very experienced and super talented.

I absolutely LOVE it. And seems I’m not the only one, since having this top made in this striking fabric, you wouldn’t believe how much interest has been sparked….whenever I latch Annie on, in it’s full discreet coverage, I have enquiries about where to get one, and that’s mostly strangers! Get’s me even more excited and spurred on that this is a product that Mummies really want. One Mummy friend who has not long had her daughter by c-section suggested a scalloped edge on the waist and back to disguise post baby bulges, I think she’s right. I’ll mock up one up (Get ME! Ain’t this dressmaking course paying off??) and send you a pic, but for the time being, this one is serving me really well – thank you!

Did you get the Bamboo socks yet? They’re just a small taster for what the fabric might be like for use as a top. Hear it is comfy, easily washed and non creasable…..this could be it Delilah!

Elderflower_and_Delilah_Feed_Sample

Exciting news…

The next Dita von tease

Seriously Elderflower, you sound like you are going to be ready for the big stage in no time. Forget the new breastfeeding top venture, maybe you are going to be the next Dita Von Tease!
OK, lets stop daydreaming. THE TOP ARRIVED!!! I have just picked it up from the post office. I am super excited. Wow it looks so simple when I lay it out. I even tried it on, I know I am not technically breastfeeding but I found a teddy of Byron’s and tucked it under to see how it worked. Its great! I will text Manuka my lovely dressmaker friend (she is the owner of http://www.allaboutheidi.com, where I bought those wonderful leather sandals for Annie), and see if she can work up a sample that works. I bought some beautiful fabric I think you’ll like, so I will give her that to work with for now. She said it should only take a week. Wow, I am bursting with excitement. What’s more, I will be able to start working on a brand with you – that will be fun going through the process. Who said distance changes anything. I love that we can do this on opposite sides of the world! It means we will get things done quicker too. When I am asleep you will be actioning things I haven’t in the day and vice versa. LOVE IT!

~ Let’s do this, Delilah

The next Dita von tease

I have an idea…

OMG Delilah, I think I have an idea. Seriously, I have been thinking about this for the last few months, and it didn’t really seem to mean anything until you said that. I have a fab breastfeeding top I rustled up when feeding Esmé, I’ve been using again with Annie and get loads of positive comments about it, even people interested to know where I got it from – can you believe that? It’s such a simple design, but a really attractive top as well as a perfect top for a discreet feed. As you know, I feed everywhere and anywhere, but it is really reassuring to have it in my bag to pop on when I’m caught out with a string vest and a crying starving bubba demanding to be fed (particularly in the café’s). Here, I’ll send you a pic…..

It’s just a rough idea….but can you see where I’m heading with it??

Eldeflower_and_Delilah_Idea_For_Feed

What do you think? I’ve adjusted it since, as the panel at the bottom wasn’t long enough to cover my post baby bulge. What do you think? Could this be a goer?

Maybe I should get my little sewing machine out and make up one to show you next time we are on Skype. Who knows it could work?

~ Inspired Elderflower

I have an idea…