Launching our brand

As we get closer and closer to the launch of Elderflower & Delilah, I felt the need to shift the purpose of this blog. Certainly, it has been a record of our journey over the last year, from a crazy late light bulb moment (by Elderflower) followed by continuous encouragement (by Delilah) and together we have actually arrived. The launch.

I just wanted to say how hugely proud I am of you Elderflower, your strength to pursue this idea, even in the face of so many knock backs. I am your biggest fan, and I know that you will be a huge success over there in the UK.

Thank you for inviting me along this journey with you, certainly it has allowed us both to find a new passion outside of our roles as mothers, and has proven to us both that anything really is possible.

On a lighter note, the Elderflower & Delilah Instagram account is being launched today. Its so exciting to finally see it all come together.

I just can’t wait to see the brand launched, and wait to see the response from mothers in the UK.

~ Delilah x

Elderflower_And_Delilah_Instagram

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Launching our brand

FEED® for tandem twin breast feeding

Hi Delilah,

Things are moving pretty quick this end, with excitement mounting for the launch of the website. The Twin and Multiple Birth team members (www.tamba.org.uk) are getting excited too with the Feed® recognised as a breastfeeding garment that allows for tandem feeding of babies, check out our latest article that raves about it’s benefits…..

Tandem Twin Breast Feeding Made Easy

Mum of four, Emma Bcheichi from Warrington, found herself in a quandary when the time came to feed her twin baby girls, Faith and Poppy, whilst out in public. She had plenty of experience of breastfeeding after having breastfed both her eldest daughters, but feeding twins – she found – brought its own complications. Invariably when one was crying to be fed, so then sparked the second one’s appetite, and before she knew it, both babies were in need of latching on. In the comfort of her home this wouldn’t present a problem, as tandem feeding had become the norm, sat on her sofa whilst catching up on her studies. But, when out and about it’s quite a different story. She tried many times before, but when one baby was successfully latched on, an awkward latch of the second would present a little tricky without Emma exposing herself.

When the girls were 6 months old Emma was presented with one of Elderflower & Delilah’s newest designs; a breastfeeding garment arrived to sample and trial. The eagerly anticipated Feed® prides itself with the ability to feed twins in tandem discretely whilst preserving the mother’s dignity under cleverly designed winged sleeves. All this, and its design boasts contemporary style, made in a super soft fabric for the comfort of both mum and her babies.

Emma was delighted with the new addition to her wardrobe stating, “It was amazing, it gave me the confidence and freedom to feed on the go whilst maintaining my dignity”; as a mum of four, being free to be ‘on the go’ is vital when running a household full of girls with dance, ballet and hip-hop club commitments every night of the week, there’s hardly a moment to stop.

You can find Feed® and Elderflower & Delilah’s breastfeeding range at: www.elderfloweranddelilah.com

Elderflower_And_Delilah_Twin_Feeding

FEED® for tandem twin breast feeding

We’ve done it!

Wow! What a roller coaster this ride has been! From design to manufacture, and now a product to finally unleash to the public.

It’s strange, on reflection and trying not to look back through rose tinted glasses, there have been a fair share of trying times through this process (tripping up on the hurdles that a novice to this industry might – like finding out a fabric isn’t what it states after having the test results back from the labs and ending up at square 1 again!!), and being hit by having to agree the highest price as we have no buying power to haggle with. But all that aside, we now have products that have been lovingly developed by us and informed by our real life focus group of mammas. Products that we can be proud of and want to share with the rest of the world.

It’s a funny old journey, but, I’m so glad I’ve had you to take it with, to assist me when times got tough and I was at risk of giving up. You were the sound board, the impetus to keep going and the creative drive to push this forward. And now we are here….we Made IT…..literally!

And now for the public to decide what they make of it……   It’s like waving your baby off to be judged, but with the inner confidence that your baby has the best you had to give, lets just hope our best is good enough!

Miss you…

Elderflower Xxxx

FEED, Feeding Scarf, Feed Labels

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We’ve done it!

Elderflower & Delilah together again…

No nappies, no broken conversations abruptly interrupted by our beloved 4 year olds, no…. just us, and a honeymooners resort in Santorini.

We thought it was time for us to celebrate our hard work this year with a ‘business trip’ and face-to-face meetings basking in the warm sun with a mojito to hand. Oh, and not forgetting there were 37 years to celebrate too, so we managed to fit a lot into 4 days.

I am so excited that we finally have a fabric agreed, finalised the pattern and of course Elderflower has fallen in love with a luxury white gift box that is to be embossed which will complete the product perfectly.

It’s full steam ahead, so watch this space. We can’t wait for the next few months…

Elderflower And Delilah

Elderflower & Delilah together again…

BOXTROLLS AT DAYCARE

I have been inspired by your creativity Elderflower. Byron is now crazy for the Boxtrolls movie, and so we popped to the supermarket today and grabbed a load of old boxes. I started a production line, and made some of the characters from the movie. Byron decided he wanted to bring them into daycare and dress as ‘Fish’ for the day! It was hilarious…

Elderflower_And_Delilah_BoxTrolls_Idea

BOXTROLLS AT DAYCARE

RECYCLED CREATIVITY

Oh Delilah! What a nightmare! Well, here’s some news that should cheer you up. The feedback for the Feed top from our focus group members has come back and is generally really positive. A few suggestions for changes and tweeks to the design (but that’s what this whole process was about and we have now got the chance to improve it), so I feel much more confident that this is a good idea to take forward and not just that pie in the sky thought that was only a good idea in yours and my eyes. Aside from all this baby feeding wear I am also working on some art activities for children and families for our local Arts Trail Event. I have been roped into to running a stall again, so here’s what we’re up to…..elephants made from milk bottles and animals made from throw away boxes. Should be fun. Sent some promo photos of samples off and someone came back suggesting wooly mammoth ones, which I love the idea of, so plenty of scrap wool packed for the event too.

Elderflower_And_Delilah_Creative_Ideas

RECYCLED CREATIVITY

A working mum’s nightmare morning

Hey Elderflower,

Great news on the ‘test group’. I can’t wait to see how people react to the product, it will be so insightful.

Ahh.. Crosby Beach. I love those sculptures, they’re so eerie but incredible.

On the flip side I thought I would share my nightmare of a day!

This could be long and drawn out, but I am going to keep it short and sweet.

After negotiating with Ben over the car for the school run, I drew the short straw and ended up taking Byron by bus. A novelty of course for him, but a carefully orchestrated morning avoiding the usual mishaps (i.e. Byron arguing with me over a Spider-Man T-Shirt, plus he decides today is the day his shoes no longer fit, so then proceeded to stomp up and down the corridor screaming until I folded and let him wear his UGG boots on a beautiful 25 degree day!). Anyway, we got out the door which is no mean feat.

Of we set on our way, and both of us hop off the bus and within three steps Byron starts whining “Mum can you carry me into school, please”. Don’t get me wrong, he’s nearly blinkin’ 4 years of age, and normally wants to chase me, but I decided to cave in and picked him up, bouncing from one arm to the next, juggling school bags, handbag and laptop and to be honest I probably looked like a women possessed as I reached the school security gate. As soon as I stopped to negotiate the child proof gate, a horrible wave of poo smell surrounded us and I quickly put Byron down to find a big dog turd hanging off his shoes, and worse still caked across both my legs!

PANIC STATIONS & SUDDEN REALISATION:
I have a 9:30am meeting in the city and I am going to smell of a toilet!?

Thankfully Byron’s teachers usher me in, and proceed to run around me like the scene when Annie gets taken to Warbucks mansion (the only thing missing was the cheerful tune). Within minutes I looked like I had wet myself, and was getting concerned that I was going to bring a woft of poo to every meeting I had locked in. Total nightmare.

Anyway it certainly was an awkward bus journey, with my heightened senses on alert, watching out for any sign of strangers looking around inquisitively. Well, they didn’t, thank the lord. And by the time I arrived in the office, my trousers were dry and I had regained some level of respect!

NOTE TO SELF: Never, ever, ever let Byron convince me to carry him again!

X

A working mum’s nightmare morning